In a previous post, Rachel spoke about the role of the client in the messaging and storyboarding phase of the video production process. This is the second in our four-part series of videos. Once you have those elements locked down and are moving closer to your filming day, investing a little time in scheduling for [Read More]
Archive for the ‘Video Production’ Category
Video production: getting the most bang for your buck
Tuesday, April 3rd, 2012Saving on video production costs – skip the producer?
Wednesday, February 29th, 2012We are always trying to help our clients save a buck. One way to do this is to employ a smaller crew during filming. So, on occasion, we will just send out our camera guy and sound person to film with the client, without me there as producer. (In the video world, the “producer” is [Read More]
The devil is in the details – that’s no different for video production
Monday, February 27th, 2012Rachel was talking a few days ago with a marketer who mentioned to her that he often finds himself having to explain his work process to clients to help them understand that, regardless of how straightforward a particular project might seem, there’s usually a good deal of effort required to deliver an outstanding final product. [Read More]
Video production made easy
Friday, January 27th, 2012Okay. Misleading title. Anyone who tells you that shouldn’t be trusted, like the folks who promise that you can lose weight while sleeping. But we got to thinking a little about this because our friends over at Wistia invited us and others to submit a video to help debunk a perception that video production equals [Read More]
Video Production Cameras – It’s Not About the Tools
Wednesday, January 11th, 2012Last week, I attended an event, along with about 200 other video production folks, to see the latest Canon camera that will be released in the next few weeks. A Canon rep was there to give a demo of the camera and discuss its many merits. In the audience were a fair number of tech-heads, [Read More]
Video Interviews and Windows
Wednesday, December 14th, 2011A couple posts back I mentioned how a client, The Family Equality Council, was thinking about using a green screen for an interview and then inserting a background afterwards. Because we thought a green screen might not give the look they wanted, we advised against this approach. The Council eventually found a space with a [Read More]
When should I use a green screen for video production?
Tuesday, November 15th, 2011Last week we had a conversation with a new client who asked about filming their executive director in front of a green screen and then inserting a background afterwards. Our response: We can film her in front of a green screen, but we don’t think it’s going to communicate what you want. Green screens can [Read More]
Your Video Production: Slow-Brewed or Instant?
Tuesday, October 25th, 2011An important conversation to have with your producer is to discuss the best approach to your production. Put another way, should it be slow-brewed or instant? Here are two examples to illustrate what I mean. Example #1: The slow-brew. We are currently working with MIT on a couple of admissions videos. One of them is [Read More]
3 Tips for Shooting Video Interviews Outdoors
Tuesday, August 9th, 2011We just finished 13 days of filming for a series of marketing videos for Explo, a summer program for kids ranging from 4th to 12th grades. Much of the filming we did, both for activities and interviews, was done outdoors. Fortunately, we had good weather, so we avoided getting wet. But a sunny day presents [Read More]
Hiring a Cameraman vs. a Video Production Company
Friday, July 8th, 2011A gentleman came in to visit us today who is interested in getting some fundraising and marketing video for his organization. One question he asked was: “What am I getting when I hire a professional video production company that I might not get if I sought out a camera guy to shoot some footage for [Read More]
