Rachel was talking a few days ago with a marketer who mentioned to her that he often finds himself having to explain his work process to clients to help them understand that, regardless of how straightforward a particular project might seem, there’s usually a good deal of effort required to deliver an outstanding final product. [Read More]
Archive for the ‘Video Post Production’ Category
The devil is in the details – that’s no different for video production
Monday, February 27th, 2012Scriptwriting for Video Production
Wednesday, December 28th, 2011A question we get with some regularity is, “Do you guys do scriptwriting?” It’s not always clear what people are hoping for when they ask, but it might be a concern that if they don’t have a “script” for the folks on camera, the result will be something like the interview excerpt above [Read More]
Online video – less is more
Monday, December 5th, 2011I’ve discussed before the subject of how long a marketing video should be, and the question was one that we recently explored with a client. We are working on a series of online videos for them, and one of the videos was proving to be problematic. We watched the first draft of it and thought [Read More]
When should I use a green screen for video production?
Tuesday, November 15th, 2011Last week we had a conversation with a new client who asked about filming their executive director in front of a green screen and then inserting a background afterwards. Our response: We can film her in front of a green screen, but we don’t think it’s going to communicate what you want. Green screens can [Read More]
Hiring a Cameraman vs. a Video Production Company
Friday, July 8th, 2011A gentleman came in to visit us today who is interested in getting some fundraising and marketing video for his organization. One question he asked was: “What am I getting when I hire a professional video production company that I might not get if I sought out a camera guy to shoot some footage for [Read More]
The Video Production Process: How Does it Work?
Tuesday, March 1st, 2011I mentioned in an earlier post how most good video producers will have a process. The process will vary from one producer to the next, of course, and it will also be dependent on the type of project. But let’s say you want to create a web marketing video, and you are working directly with [Read More]
What Makes the Best Video Editor?
Tuesday, January 25th, 2011(Editor’s film reels, Patrick Gallo) “What’s the definition of great editing?” is a question we get asked with some regularity. It’s not as obvious as, say, identifying beautiful camera work. And it also depends what kind of video you are talking about. A documentary-style editor is probably going to have a different skill set than [Read More]
Video Editing – There’s More There Than Meets the Eye!
Thursday, December 16th, 2010Almost every time a client comes into our studio to collaborate with us during the editing process, they have two comments. First: “Gosh, this is fun!” Second: “Man, this takes a lot of work!” Both are true. Many people might guess that the actual production, or filming, of a video is where most time and [Read More]
