In a previous post, Rachel spoke about the role of the client in the messaging and storyboarding phase of the video production process. This is the second in our four-part series of videos. Once you have those elements locked down and are moving closer to your filming day, investing a little time in scheduling for [Read More]
Archive for the ‘Pre Production’ Category
Video production: getting the most bang for your buck
Tuesday, April 3rd, 2012Video Production: Less is more and storyboarding
Friday, March 2nd, 2012The success of video production lies mostly with the skill of the producer, but client collaboration is often a very important factor that affects the outcome. This is because you can rarely hire a video production company and then just set them on their merry way to make your video – the client usually needs [Read More]
Scriptwriting for Video Production
Wednesday, December 28th, 2011A question we get with some regularity is, “Do you guys do scriptwriting?” It’s not always clear what people are hoping for when they ask, but it might be a concern that if they don’t have a “script” for the folks on camera, the result will be something like the interview excerpt above [Read More]
When should I use a green screen for video production?
Tuesday, November 15th, 2011Last week we had a conversation with a new client who asked about filming their executive director in front of a green screen and then inserting a background afterwards. Our response: We can film her in front of a green screen, but we don’t think it’s going to communicate what you want. Green screens can [Read More]
Your Video Production: Slow-Brewed or Instant?
Tuesday, October 25th, 2011An important conversation to have with your producer is to discuss the best approach to your production. Put another way, should it be slow-brewed or instant? Here are two examples to illustrate what I mean. Example #1: The slow-brew. We are currently working with MIT on a couple of admissions videos. One of them is [Read More]
Two Tools for Video Pre-Production
Friday, September 30th, 2011A couple posts back, I shared a few suggestions for how to create a filming schedule during the pre-production phase. As I’ve mentioned on several occasions, pre-production is what can make or break a video production. Here’s another scenario. We are working with the folks in MIT’s Admissions Office on a music video of sorts [Read More]
4 Steps for Effective Video Pre-Production Scheduling
Saturday, August 20th, 2011We were visiting with the folks at MIT Admissions Office last week, figuring out a strategy for the three admissions and marketing videos they want produced. Like many clients, they wanted to understand how to best prepare for the filming days. It all basically comes down to, in their words, ”filling out the matrix.” A [Read More]
Hiring a Cameraman vs. a Video Production Company
Friday, July 8th, 2011A gentleman came in to visit us today who is interested in getting some fundraising and marketing video for his organization. One question he asked was: “What am I getting when I hire a professional video production company that I might not get if I sought out a camera guy to shoot some footage for [Read More]
Strong pre-production leads to great video
Friday, March 25th, 2011My partner at Reflection Films, Rachel Jellinek, was recently interviewed by Jim Burns, the CEO of Avitage. Jim and Rachel talked about several different topics related to video production. This particular excerpt was on the subject of the challenges related to video production. A transcription of the clip is also included below. JB: So what [Read More]
The Video Production Process: How Does it Work?
Tuesday, March 1st, 2011I mentioned in an earlier post how most good video producers will have a process. The process will vary from one producer to the next, of course, and it will also be dependent on the type of project. But let’s say you want to create a web marketing video, and you are working directly with [Read More]
