April 26, 2013 The Boston chapter of the American Marketing Association hosted an excellent panel discussion last week: Storytelling, the Art of Moving People. Panelists were Stona Fitch, who is an author and owner of the Concord Free Press; Steve Kolander, who is a VP at Boston ad agency, Small Army; and Doug Lipman, [Read More]

February 22, 2013 The video above belongs to a fellow, Derek Halpern, whose blog I recently discovered. In the very first post of his that I read, he compares text and video. He argues that video allows a person or organization to paint a fuller portrait of themselves. I’m biased, of course, but I would [Read More]

The Sloan School and AMA Boston recently hosted a panel discussion on the subject of metrics in marketing.  The three panelists had plenty of ideas to share, summarized below. Branding. Metrics help you evaluate the health of your brand and identify how you should be allocating your marketing resources. Moving the needle. You can define [Read More]

The subject of the October roundtable at SMEI Boston was breaking into the C-suite for sales. Much of the wisdom shared came from George Adams, the CEO of ViziApps. Of note: CEOs are often approving a decision proposed by someone beneath them, rather than making one. If you’ve done good marketing, and therefore have some [Read More]

I attended another good roundtable discussion this morning with Sales and Marketing Executives International Boston (SMEI Boston). The main subject of the conversation today was how and why organizations struggle to integrate social media successfully into their marketing efforts. Here are several of the main nuggets gleaned from the conversation: Tactics versus strategy. The consensus [Read More]

We had another excellent roundtable at SMEI last Thursday, discussing the importance of relationship marketing and selling. Lisa Dennis of Knowledgence Associates was in her usual role as facilitator, but she also shared some specific ideas on what relationship marketing and selling is. Most of the conversation circled around maintaining and building relationships with existing [Read More]

I attended an informative event last week on the subject of mobile marketing, hosted by AMA Boston. Jeff Peden, the CEO of CraveLabs, and Dan Rowinski, a writer for ReadWriteWeb, had an informal conversation on the topic. Reflection Films is primarily a business-to-business company, and my perception has been that mobile marketing is primarily about [Read More]

In our last post, I mentioned that Kevin Riley of The Allied Group (among others) shared a few ideas for how to use referrals for business development purposes. Last week, he distributed a document with his process outlined in greater detail. Here it is, almost verbatim: Step by Step Referral Process Choose people that like [Read More]