We had lunch with our friend Adam from Wistia today. Wistia is a video hosting service that provides some seriously good analytics to help their clients understand viewer engagement with their online videos. Adam and his fellow Wistia pals regularly make the case for keeping things short with online video. This time was no different. [Read More]
Archive for the ‘Marketing’ Category
Online video should be short, short, short
Wednesday, March 28th, 2012MIT Admissions Video
Sunday, February 12th, 2012We have been working on a couple of different video production projects for MIT’s admissions office, and the first of the videos was posted to their site earlier this week. In our pre-production conversations with the admissions folks, one of the things they made clear was that they wanted the video to really focus on [Read More]
Online video – less is more
Monday, December 5th, 2011I’ve discussed before the subject of how long a marketing video should be, and the question was one that we recently explored with a client. We are working on a series of online videos for them, and one of the videos was proving to be problematic. We watched the first draft of it and thought [Read More]
Evaluating Your Online Video Analytics
Monday, August 1st, 2011In this 75-second video, Rachel shares a couple of thoughts on why it’s valuable to understand your audience’s engagement with your online video, which can be easily measured if you have solid video analytics. Transcript: So understandably, folks want to have their marketing, fundraising and sometimes even their training video up on their websites. There [Read More]
Hiring a Cameraman vs. a Video Production Company
Friday, July 8th, 2011A gentleman came in to visit us today who is interested in getting some fundraising and marketing video for his organization. One question he asked was: “What am I getting when I hire a professional video production company that I might not get if I sought out a camera guy to shoot some footage for [Read More]
Writing Scripts for Marketing Video: What Does Your Audience Care About Most?
Wednesday, June 8th, 2011Let’s suppose you’re a tech company and you need to create a marketing video that explains your technology. There’s a good chance that you’ll need to create a script, accompanied by some kind of graphics or animation to illustrate how your product works, since it’s hard to give an on-camera demo of your software or [Read More]
For marketing videos, think like a publisher
Friday, June 3rd, 2011With the increasing need for marketing video to go just beyond a single, one-off piece of content, marketing and fundraising departments should approach their video projects with the mindset of collecting video assets. In other words, marketers and their video producers should have the mindset of “How can we extract as many video assets out [Read More]
Is Social Media a Waste of Time?
Thursday, May 19th, 2011I attended an interesting roundtable this morning with the savvy folks at SMEI Boston. The subject of the conversation was, basically: Is social media worth it? Very quickly, we all agreed that it’s a necessary activity for marketers. Next, was a discussion about what is SM’s greatest value. This provoked some lively talk, and Lisa [Read More]
YouTube Optimization, part 2
Thursday, May 5th, 2011So I mentioned last week that my partner and I have decided to use YouTube more for our company’s marketing. Step one is identifying keywords to optimize the video on YouTube. So here are a few more ideas gleaned from Jarboe and other sources that we intend to try for getting our videos found on [Read More]
5 simple tips for effective fundraising (and marketing) video
Monday, April 18th, 2011A client who is the communications director for a nonprofit visited us today. We’re working on a fundraising video together that she will show at an upcoming gala for her organization. She mentioned that she had met recently with a fundraising consultant who offered several pieces of advice related to her video. Though the advice [Read More]
