We have been working on a couple of different video production projects for MIT’s admissions office, and the first of the videos was posted to their site earlier this week. In our pre-production conversations with the admissions folks, one of the things they made clear was that they wanted the video to really focus on [Read More]
Okay. Misleading title. Anyone who tells you that shouldn’t be trusted, like the folks who promise that you can lose weight while sleeping. But we got to thinking a little about this because our friends over at Wistia invited us and others to submit a video to help debunk a perception that video production equals [Read More]
Last week, I attended an event, along with about 200 other video production folks, to see the latest Canon camera that will be released in the next few weeks. A Canon rep was there to give a demo of the camera and discuss its many merits. In the audience were a fair number of tech-heads, [Read More]
A question we get with some regularity is, “Do you guys do scriptwriting?” It’s not always clear what people are hoping for when they ask, but it might be a concern that if they don’t have a “script” for the folks on camera, the result will be something like the interview excerpt above [Read More]
A documentary about a grown man playing with dolls in his back yard wouldn’t seem, initially, like a very engaging film. What makes it work, however, is the absolutely honesty and vulnerability of the film’s subject, Mark Hogancamp. Mark was viciously attacked and beaten outside a bar in Kingston, NY in April 2000, and was [Read More]
A couple posts back I mentioned how a client, The Family Equality Council, was thinking about using a green screen for an interview and then inserting a background afterwards. Because we thought a green screen might not give the look they wanted, we advised against this approach. The Council eventually found a space with a [Read More]
I’ve discussed before the subject of how long a marketing video should be, and the question was one that we recently explored with a client. We are working on a series of online videos for them, and one of the videos was proving to be problematic. We watched the first draft of it and thought [Read More]
Last week we had a conversation with a new client who asked about filming their executive director in front of a green screen and then inserting a background afterwards. Our response: We can film her in front of a green screen, but we don’t think it’s going to communicate what you want. Green screens can [Read More]
An important conversation to have with your producer is to discuss the best approach to your production. Put another way, should it be slow-brewed or instant? Here are two examples to illustrate what I mean. Example #1: The slow-brew. We are currently working with MIT on a couple of admissions videos. One of them is [Read More]
// We recently completed work on an animated video for Basis Technology. One look at our website, and it’s pretty clear we haven’t done much work in the technology field. Basis could have chosen to collaborate with other production companies with tech portfolios. And this, I think, confirms a point I made in an earlier [Read More]
