January 31, 2013 I came across this video earlier this week. We regularly tell people that they don't always need services of folks like us; sometimes they can produce video themselves. If, for branding purposes, your video needs to have a little polish to it, then trying in-house video may not be the best idea. But, in many cases, a homegrown video will do the trick. Here is a very good example of a DIY project....

January 17, 2013 I was speaking with a marketing consultant yesterday about a client of his who could perhaps benefit from video. The consultant was saying, however, that he suspects his client might have some reservations about being on camera, particularly if he had to "memorize lines." Totally understandable - not everyone is wild about the idea. There were four key points I mentioned to him and suggested...

January 8, 2013 We recently had a meeting with a school that intends to produce video for a fundraising campaign. The conversation hit a bit of a snag when they didn't share with us exactly what they were seeking. The work that we showed them did not match their vision, and, as a result, we won't be working together. This certainly isn't the end of the world - some things are not meant to be!! - but what's...

January 3, 2013 This video, produced by Children's Hospital Colorado, has an inherent advantage: sick children are almost always going to pull at the heartstrings, and this is no exception. Still, it's worth noting that any organization (whether it's nonprofit or for-profit) can create a compelling video if it gathers together a handful of people who can speak in a genuine way about how they have...