We are always trying to help our clients save a buck. One way to do this is to employ a smaller crew during filming. So, on occasion, we will just send out our camera guy and sound person to film with the client, without me there as producer. (In the video world, the “producer” is [Read More]
Archive for February, 2012
Saving on video production costs – skip the producer?
Wednesday, February 29th, 2012The devil is in the details – that’s no different for video production
Monday, February 27th, 2012Rachel was talking a few days ago with a marketer who mentioned to her that he often finds himself having to explain his work process to clients to help them understand that, regardless of how straightforward a particular project might seem, there’s usually a good deal of effort required to deliver an outstanding final product. [Read More]
MIT Admissions Video
Sunday, February 12th, 2012We have been working on a couple of different video production projects for MIT’s admissions office, and the first of the videos was posted to their site earlier this week. In our pre-production conversations with the admissions folks, one of the things they made clear was that they wanted the video to really focus on [Read More]
