We are always trying to help our clients save a buck.  One way to do this is to employ a smaller crew during filming. So, on occasion, we will just send out our camera guy and sound person to film with the client, without me there as producer. (In the video world, the "producer" is equivalent to the "director" for a film.) The two of them have enjoyed that - "Guess you're unnecessary, eh Geoff?" This...

Rachel was talking a few days ago with a marketer who mentioned to her that he often finds himself having to explain his work process to clients to help them understand that, regardless of how straightforward a particular project might seem, there's usually a good deal of effort required to deliver an outstanding final product. This resonated with us because it's a situation we often find ourselves...

We have been working on a couple of different video production projects for MIT's admissions office, and the first of the videos was posted to their site earlier this week. In our pre-production conversations with the admissions folks, one of the things they made clear was that they wanted the video to really focus on debunking misperceptions of MIT, versus extolling what the Institute offers.  In...