Scriptwriting for Video Production

  • December 28, 2011

A question we get with some regularity is, "Do you guys do scriptwriting?"  It's not always clear what people are hoping for when they ask, but it might be a concern that if they don't have a "script" for the folks on camera, the result will be something like the interview excerpt above - a rather incoherent mess. But here's a little secret about video production and editing that shouldn't be much...

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Marwencol: a struggle between reality and fantasy

  • December 23, 2011

A documentary about a grown man playing with dolls in his back yard wouldn't seem, initially, like a very engaging film.  What makes it work, however, is the absolutely honesty and vulnerability of the film's subject, Mark Hogancamp. Mark was viciously attacked and beaten outside a bar in Kingston, NY in April 2000, and was in a coma for nine days afterwards.  The attack left him with extreme brain...

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Video Interviews and Windows

  • December 14, 2011

A couple posts back I mentioned how a client, The Family Equality Council, was thinking about using a green screen for an interview and then inserting a background afterwards. Because we thought a green screen might not give the look they wanted, we advised against this approach.  The Council eventually found a space with a window view that matched the background they were seeking.  See adjacent...

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Online video – less is more

  • December 5, 2011

I've discussed before the subject of how long a marketing video should be, and the question was one that we recently explored with a client. We are working on a series of online videos for them, and one of the videos was proving to be problematic. We watched the first draft of it and thought it was good but not great. We reviewed what we had done and decided that we were trying to pack too much into...

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