After a little time off from reading Greg Jarboe’s YouTube and Video Marketing, I’ve returned to it. Being a video company, my partner and I figured we ought to be taking fuller advantage of YouTube for our own marketing purposes. In an earlier post, I gave Jarboe’s definitions of video SEO, YouTube optimization, and [Read More]
Archive for April, 2011
Keyword Research and YouTube Optimization
Thursday, April 28th, 20115 simple tips for effective fundraising (and marketing) video
Monday, April 18th, 2011A client who is the communications director for a nonprofit visited us today. We’re working on a fundraising video together that she will show at an upcoming gala for her organization. She mentioned that she had met recently with a fundraising consultant who offered several pieces of advice related to her video. Though the advice [Read More]
Fundraising at The Children’s Room
Tuesday, April 12th, 2011The Children’s Room is down the street from Reflection Films in Arlington. We help them with their video needs and believe strongly in their mission. We asked Anne Favaloro, the Development and Communications Director, to share a little about what their fundraising strategy is, and how it’s changed over time. What is The Children’s Room? [Read More]
Documentary: Waiting for Superman
Tuesday, April 5th, 2011Just about any film – documentary or fiction – is going to employ a technique or two in order to get us hooked. One that rarely fails is the good versus evil dynamic: good guy and bad guy duke it out, and we root for the good guy. Often there’s a hero(ine) who is central [Read More]
