I’ve talked a bit about the importance of b-roll.  And in an ideal world, there is the time and the opportunity to film b-roll so that your video producer has choices when he/she is trying to edit your video together. But you know what?  If getting b-roll is not possible, no need to fret.  I’m [Read More]

I was talking to a fundraising consultant the other day who asked, “Why do my nonprofit clients get quotes for video that range from very low to extremely high?  Why the discrepancy in prices?” That’s a very fair question, though she kind of answered herself when she mentioned later in the conversation that some of [Read More]

The first thoughts clients have when they are conceptualizing a video for themselves is:  “Who are the people we should interview for the video and what should they talk about?” This makes total sense.  Afterall, unless you want your video to be in the vein of a Frederick Wiseman documentary, you have to have people describing [Read More]

Here’s a lively subject of conversation that we often have with clients: how many people get to be on camera? Okay.  I get it.  It’s important to give everyone his or her “air time.”  I’m sympathetic to that – you want everyone to feel important and no one slighted.  So there is definitely some diplomacy [Read More]